If you are a jewellery designer, you will need to think about how you are going to promote your designs and get them in the public eye. Many people choose to market using social media or sell their goods online using websites like Etsy. However, nothing beats a professional exhibition. Fill an exhibition pavilion with all of your best pieces, hire some temporary exhibition staff to serve drinks and you’ll be well on your way to becoming an established jewellery artist. We have gathered some of our favourite tips for holding a great jewellery exhibition.
Read on and learn how you can help promote yourself in this way.
The first thing you need to do is start getting people excited. Whether you start small and generate a buzz through word of mouth or whether you go heavy on a social media campaign, make sure everyone knows about your exhibition. Get your friends to share it, and get your family to tell their friends. You want people to be both excited and intrigued for your first big exhibition.
Create One Off Pieces
In order to create more of a draw, have one-off pieces created specifically for the night. If you are exhibiting solely your own work, create a statement piece of jewellery. If you are sharing the space with other jewellery designers then why not collaborate on something special. You could even hire some live art which could also be sold in the evening.
Rent The Best Exhibition Pavilion
If you want to make a statement, then you need to make sure your surroundings match your style. A modern, sleek exhibition pavilion can normally work perfectly for your needs. Depending on your budget, you can even have these custom made or designed by companies like VBS Structures. This can mean you can tie a strong theme together in both the building and the jewellery.
Consider Your Selling Strategy
Next, you need to think about how you are going to sell your work on the night if you are going to sell it at all. You can set prices beforehand, or let people make offers. For more original, expensive pieces, you could have temporary exhibition staff walking around the exhibition pavilion take bids for a silent auction. There are many options when it comes to your selling strategy so think about the feel of the event and what way would suit best.
Hire Temporary Exhibition Staff
The last thing you can do is to hire temporary exhibition staff. This will help your event to feel more professional and sleek. These staff could serve drinks, or they could also welcome visitors at the front entrance. You may also need to hire temporary exhibition staff to help you set up the space. If you decide you would like to hire some staff, contact a company like TenTen Events, who are experts in providing experienced events staff to various styles of events and functions.